Vitality Complaints
Vitality receives more complaints than most insurers.
Total Complaints
19,780
In 2025-01-01 to 2025-06-30
Rate (per 1,000 policies)
5.1 →
Sector Average
436.9
per 1,000 policies
Complaints by Product
| Product ↕ | Complaints ↕ | Share |
|---|---|---|
| Insurance & pure protection | 19,780 | 100.0% |
How does Vitality compare?
Vitality
Complaint rate per 1,000 policies
About This Data
Data sourced from official UK regulators for the period 2025-01-01 to 2025-06-30. Complaint rates are calculated per 1,000 policies. Ombudsman uphold rate from the Financial Ombudsman Service. Full methodology