LV= Complaints
LV= has an average complaint rate for the insurers sector.
What customers experience
LV= received 26,731 complaints in the 2025-07-01 to 2025-12-31 reporting period -- that is roughly 2.1 complaints per 1,000 policies, which is below the sector average of 7.4. Compared to other insurers, LV= receives fewer complaints per customer.
Total Complaints
26,731
In 2025-07-01 to 2025-12-31
Rate (per 1,000 policies)
2.1 →
Sector Average
7.4
per 1,000 policies
Complaints by Product
| Product ↕ | Complaints ↕ | Share |
|---|---|---|
| Insurance & pure protection | 25,553 | 95.6% |
| Decumulation & pensions | 847 | 3.2% |
| Investments | 331 | 1.2% |
How does LV= compare?
Complaint rate per 1,000 policies
Bottom Line
LV= sits in the middle of the pack for complaints. They are not the worst, but they are not the best either. If you are already a customer and things are working fine, there is no particular cause for concern. But if you are choosing a new provider, it is worth comparing them against lower-complaint alternatives.
About This Data
Data sourced from official UK regulators for the period 2025-07-01 to 2025-12-31. Complaint rates are calculated per 1,000 policies. Ombudsman uphold rate from the Financial Ombudsman Service. Full methodology