Advisory Insurance Brokers Complaints

Advisory Insurance Brokers has an average complaint rate for the insurers sector.

3/5 — Average

What customers experience

Advisory Insurance Brokers received 1,425 complaints in the 2025-01-01 to 2025-06-30 reporting period -- that is roughly 2.5 complaints per 1,000 policies, which is below the sector average of 436.9. Compared to other insurers, Advisory Insurance Brokers receives fewer complaints per customer.

Total Complaints

1,425

In 2025-01-01 to 2025-06-30

Rate (per 1,000 policies)

2.5

Sector Average

436.9

per 1,000 policies

Complaints by Product

Product Complaints Share
Insurance & pure protection 1,405 98.6%

How does Advisory Insurance Brokers compare?

Advisory Insurance Brokers
2.52
2.63
2.39

Complaint rate per 1,000 policies

Bottom Line

Advisory Insurance Brokers sits in the middle of the pack for complaints. They are not the worst, but they are not the best either. If you are already a customer and things are working fine, there is no particular cause for concern. But if you are choosing a new provider, it is worth comparing them against lower-complaint alternatives.

About This Data

Data sourced from official UK regulators for the period 2025-01-01 to 2025-06-30. Complaint rates are calculated per 1,000 policies. Ombudsman uphold rate from the Financial Ombudsman Service. Full methodology