Prudential Complaints
Prudential has an average complaint rate for the insurers sector.
What customers experience
Prudential received 20,055 complaints in the 2025-07-01 to 2025-12-31 reporting period -- that is roughly 3.0 complaints per 1,000 policies, which is below the sector average of 7.4. Compared to other insurers, Prudential receives fewer complaints per customer.
Total Complaints
20,055
In 2025-07-01 to 2025-12-31
Rate (per 1,000 policies)
3.0 →
Sector Average
7.4
per 1,000 policies
Complaints by Product
| Product ↕ | Complaints ↕ | Share |
|---|---|---|
| Decumulation & pensions | 13,125 | 65.4% |
| Investments | 5,321 | 26.5% |
| Insurance & pure protection | 1,535 | 7.7% |
| Home finance | 74 | 0.4% |
How does Prudential compare?
Complaint rate per 1,000 policies
Bottom Line
Prudential sits in the middle of the pack for complaints. They are not the worst, but they are not the best either. If you are already a customer and things are working fine, there is no particular cause for concern. But if you are choosing a new provider, it is worth comparing them against lower-complaint alternatives.
About This Data
Data sourced from official UK regulators for the period 2025-07-01 to 2025-12-31. Complaint rates are calculated per 1,000 policies. Ombudsman uphold rate from the Financial Ombudsman Service. Full methodology