LV= Complaints

LV= has an average complaint rate for the insurers sector.

3/5 — Average

Total Complaints

25,054

In 2025-01-01 to 2025-06-30

Rate (per 1,000 policies)

2.0 →

Sector Average

436.9

per 1,000 policies

Complaints by Product

Product ↕	Complaints ↕	Share
Insurance & pure protection	23,724	94.7%
Decumulation & pensions	781	3.1%
Investments	549	2.2%

How does LV= compare?

LV=

2.01

Affinity Insurance

1.98

I Go 4

1.86

Fortegra

2.19

Gallagher Insurance

2.22

Complaint rate per 1,000 policies

About This Data

Data sourced from official UK regulators for the period 2025-01-01 to 2025-06-30. Complaint rates are calculated per 1,000 policies. Ombudsman uphold rate from the Financial Ombudsman Service. Full methodology