I Go 4 Complaints
I Go 4 performs better than most insurers for complaints.
What customers experience
I Go 4 received 1,861 complaints in the 2025-01-01 to 2025-06-30 reporting period -- that is roughly 1.9 complaints per 1,000 policies, which is below the sector average of 436.9. Compared to other insurers, I Go 4 receives fewer complaints per customer.
Total Complaints
1,861
In 2025-01-01 to 2025-06-30
Rate (per 1,000 policies)
1.9 →
Sector Average
436.9
per 1,000 policies
Complaints by Product
| Product ↕ | Complaints ↕ | Share |
|---|---|---|
| Insurance & pure protection | 1,861 | 100.0% |
How does I Go 4 compare?
Complaint rate per 1,000 policies
Bottom Line
If you are considering I Go 4, their complaint record is reassuring. They perform better than most insurers and customers are less likely to need to escalate issues. That said, no company is perfect -- if something does go wrong, you have the right to complain.
About This Data
Data sourced from official UK regulators for the period 2025-01-01 to 2025-06-30. Complaint rates are calculated per 1,000 policies. Ombudsman uphold rate from the Financial Ombudsman Service. Full methodology