Aviva Complaints
Aviva has an average complaint rate for the insurers sector.
Total Complaints
152,771
In 2025-01-01 to 2025-06-30
Rate (per 1,000 policies)
2.6 →
Sector Average
436.9
per 1,000 policies
Complaints by Product
| Product ↕ | Complaints ↕ | Share |
|---|---|---|
| Insurance & pure protection | 110,330 | 72.2% |
| Decumulation & pensions | 34,643 | 22.7% |
| Investments | 6,121 | 4.0% |
| Home finance | 1,677 | 1.1% |
How does Aviva compare?
Aviva
Complaint rate per 1,000 policies
About This Data
Data sourced from official UK regulators for the period 2025-01-01 to 2025-06-30. Complaint rates are calculated per 1,000 policies. Ombudsman uphold rate from the Financial Ombudsman Service. Full methodology