Action 365 Complaints
Action 365 is among the worst-performing insurers for complaints.
What customers experience
Action 365 received 1,702 complaints in the 2025-01-01 to 2025-06-30 reporting period -- that is roughly 13.9 complaints per 1,000 policies, which is below the sector average of 436.9. Compared to other insurers, Action 365 receives fewer complaints per customer.
Total Complaints
1,702
In 2025-01-01 to 2025-06-30
Rate (per 1,000 policies)
13.9 →
Sector Average
436.9
per 1,000 policies
Complaints by Product
| Product ↕ | Complaints ↕ | Share |
|---|---|---|
| Insurance & pure protection | 1,702 | 100.0% |
How does Action 365 compare?
Complaint rate per 1,000 policies
Bottom Line
Action 365 is among the most complained-about insurers in the UK. If you have been frustrated with their service, the data confirms your experience is widely shared. We would encourage you to make a formal complaint and escalate to the ombudsman if needed. If you are considering switching to Action 365, this record is worth factoring into your decision.
About This Data
Data sourced from official UK regulators for the period 2025-01-01 to 2025-06-30. Complaint rates are calculated per 1,000 policies. Ombudsman uphold rate from the Financial Ombudsman Service. Full methodology